Website Planning Worksheet
Contact Name
Company/Client Name
1. Purpose
Give the most important purpose a "1", next most important a "2". Leave those blank which do not interest you at all.
__ Gain a favorable impression of the company or organization.
__ Develop a qualified list of prospects.
__ Encourage potential customers to contact us by phone or mail to consummate a sale.
__ Make available service information and price lists to perspective clients.
__ Make available product information and price lists to customers.
__ Strengthen your brand identification.
__ Other _______________________________________________________
2. Site Organization
Please label pages you desire and add any extras to list.
Total number of pages decided upon ________________
3. Site and Domain Names
Site Name on Masthead: ____________________________________________________________
Domain Name It must be registered through your web hosting service and approved by a domain registration service
before you can use it. You may check the availability of your domain name at www.domainsearch.com.
Domain Name: ___________________________________________________________________
4. Masthead Graphic
It is very helpful if you will include a copy of your company's letterhead, brochures, catalog, etc. so we can see how you
present your company image.
__ Company Logo incorporated in the masthead graphic? If so, please enclose a color copy.
__ Typeface preference _____________________________________________________________
__ Preferred colors scheme __________________________________________________________
__ Personal preferences _____________________________________________________________
5. Color and Accents
For the most part, we use a white background for best readability and contrast, with a band of color or a pattern running
down the left margin of the web page. Your preference:
__________________________________________________________________________________
We will include a link at the bottom of the welcome page which reads "Website Designed with Care by D L King Design"
6. Navigation System
The navigation system of all our Standard Website Packages includes:
• Links from the front page and sectional pages to every page in the system to enable Web search engines to
"spider" and index content on every page.
• Colored bar "Image Map" with a brief word or two indicating each page -- or, in larger sites -- each section of the
website. This appears at the bottom of every page. In some sites we put this both top and bottom. You are limited to a
maximum of about eight (8) selections on this image map. We use server side image maps to make it easy to expand the
site at a later time without having to change the coding on each page of the site. For this reason, and to keep costs
down, we do not include separate "buttons" on our standard sites. Included in sites of 6 pages or more.
• Left-Side Menus with text links are especially useful on larger sites. Included in sites of 6 pages or more. They can
allow more detail than an 8-item bottom image map, and can enable visitors to see from any page how to get to any
other. These may be white or light-colored over a dark left-side color or pattern, or black or dark over a light left-side
color or pattern.
7. Basic Page Elements
These are the important items which appear on nearly every webpage on your site (except the "home" page).
• Page titles which show at top of Web browser only
• Top-of-page graphic based on the design of the masthead graphic
• Page Title in larger type. Heading Font Style: ________________ (recommend Arial Bold)
• Text. Body Font Style: ___________________ (recommend Times New Roman)
• Image Map by Image Map bar
• Standard company ID near bottom of page
• E-mail response link to the following e-mail address: ____________________________________
• Copyright and trademark information in small print at the bottom of every page. What registered trademarks,
trademarks, and service marks would your company want to indicate here?
______________________________________________________________________________________
______________________________________________________________________________________
Do you have any trademarks or service marks? If so, please list them here and indicate which are registered trademarks
or service marks.
______________________________________________________________________________________
______________________________________________________________________________________
8. Photos, Graphics, Animations, Sound, and Video
Our contract includes a statement that you own the copyright to, or have permission from the copyright owner to use
any photos or graphics you send us.
• Clipart tends to look a bit tacky on websites. We recommend photos.
• Photos you supply either by sending the photos themselves for us to scan and return, or by sending the digitized
images on a diskette.
• Stock photos obtained from ClipArt.com and other stock photo sites.
• (You write down the photo number and inform us of your choices, and which page each photo goes on. We can
help you select the photos, but we would need to bill you for our time at our hourly rate.)
For an extra charge, we can equip your web pages with:
• Sound, either MIDI musical background or mp3 files for music or voice.
• Animated GIF images. We make animations for an extra charge.
• Shockwave Animations
• Flash Animations
• Video clips
9. Response Forms
What is the purpose of the response form on your site?
__ Guest book for visitors to record comments
__ Request for information
__ Other Purpose, please explain.
______________________________________________________________________________________
______________________________________________________________________________________
10. Web Hosting Service
We are not in the web hosting business. You should research and arrange for a web hosting service within a time frame
that will allow the site to be implemented once completed. We have used Yahoo in the past for clients, with great
results, and find the service quite economical.
11. Registering and Advertising Your Website
Advertising your Website to Web search engines that index the Web
• Giving customers a good reason to come by offering them something
• Finding industry-wide linking pages and negotiating reciprocal links to and from their webpages.
• Purchasing Web advertising
• Becoming active in several of the thousands of Internet news groups and mailing lists
• Developing a "signature" mini-ad attached to all your e-mail messages
• Including your e-mail and Web addresses on all your company's print literature, stationery, and display advertising
Information about number of visitors to your website can usually be obtained from your Internet Service Provider or
Google Analytics. We do not include page counters on our Standard Website Packages
We submit your information to Web search engines to "register" your website after final payment is received. Before
doing this we work with you to get 50 to 100 keywords and a carefully constructed 25-word sentence contain the most
important keywords.
12. Maintenance
Target Date____________________
Package prices include minor updating over the first six months of the contract. This covers minor price changes,
product changes, etc. It does not include major changes, such as changing newsletter content (which essentially
involves constructing a new webpage), which is billed at our hourly rate.
Target Date for final payment to be made and your Web Site to be advertised: _____________
13. Plan Acceptance
On behalf of my organization I approve the above plan which I have developed with D L King Design and Promotion to
construct a website, and I authorize D L King Design and Promotion to use this Website Planning Worksheet as the
basis of the project.
Signature _____________________________________ Date _________________
These are the items that will make up the package you'll be sending to us:
• Website Planning Worksheet
• Website Design Contract
• Website Content Worksheet which will define for us the:
a) Written content for your web pages (preferably on a disc or diskette formatted for Word for Windows or other
word processor. We can translate from most word processor formats with ease.)
b) Photos or graphics to be included. You may send graphics and photos which we can scan into electronic form.
Even better, send us a disc with your graphics in any popular PC format, such as GIF, JPEG, BMP, EPS, CDR, PCX,
etc.). If these are in Mac format, make sure each picture has a 3-digit extension, such as .jpg to indicate the format in
which it is given.
c) Your company logo, if any.
d) Samples of your printed materials -- brochures, letterheads, cards, booklets, etc. -- so we can see how you
present your company image.
e) Check for at least 50% of the total.
You may send your package to
Dawn King
D L King Design and Promotion:
7 Mandaville Court, Unit 2
Halifax, NS B3M 3H5
We are looking forward to receiving your materials and constructing your website!
Contact Name
Company/Client Name
1. Purpose
Give the most important purpose a "1", next most important a "2". Leave those blank which do not interest you at all.
__ Gain a favorable impression of the company or organization.
__ Develop a qualified list of prospects.
__ Encourage potential customers to contact us by phone or mail to consummate a sale.
__ Make available service information and price lists to perspective clients.
__ Make available product information and price lists to customers.
__ Strengthen your brand identification.
__ Other _______________________________________________________
2. Site Organization
Please label pages you desire and add any extras to list.
Total number of pages decided upon ________________
3. Site and Domain Names
Site Name on Masthead: ____________________________________________________________
Domain Name It must be registered through your web hosting service and approved by a domain registration service
before you can use it. You may check the availability of your domain name at www.domainsearch.com.
Domain Name: ___________________________________________________________________
4. Masthead Graphic
It is very helpful if you will include a copy of your company's letterhead, brochures, catalog, etc. so we can see how you
present your company image.
__ Company Logo incorporated in the masthead graphic? If so, please enclose a color copy.
__ Typeface preference _____________________________________________________________
__ Preferred colors scheme __________________________________________________________
__ Personal preferences _____________________________________________________________
5. Color and Accents
For the most part, we use a white background for best readability and contrast, with a band of color or a pattern running
down the left margin of the web page. Your preference:
__________________________________________________________________________________
We will include a link at the bottom of the welcome page which reads "Website Designed with Care by D L King Design"
6. Navigation System
The navigation system of all our Standard Website Packages includes:
• Links from the front page and sectional pages to every page in the system to enable Web search engines to
"spider" and index content on every page.
• Colored bar "Image Map" with a brief word or two indicating each page -- or, in larger sites -- each section of the
website. This appears at the bottom of every page. In some sites we put this both top and bottom. You are limited to a
maximum of about eight (8) selections on this image map. We use server side image maps to make it easy to expand the
site at a later time without having to change the coding on each page of the site. For this reason, and to keep costs
down, we do not include separate "buttons" on our standard sites. Included in sites of 6 pages or more.
• Left-Side Menus with text links are especially useful on larger sites. Included in sites of 6 pages or more. They can
allow more detail than an 8-item bottom image map, and can enable visitors to see from any page how to get to any
other. These may be white or light-colored over a dark left-side color or pattern, or black or dark over a light left-side
color or pattern.
7. Basic Page Elements
These are the important items which appear on nearly every webpage on your site (except the "home" page).
• Page titles which show at top of Web browser only
• Top-of-page graphic based on the design of the masthead graphic
• Page Title in larger type. Heading Font Style: ________________ (recommend Arial Bold)
• Text. Body Font Style: ___________________ (recommend Times New Roman)
• Image Map by Image Map bar
• Standard company ID near bottom of page
• E-mail response link to the following e-mail address: ____________________________________
• Copyright and trademark information in small print at the bottom of every page. What registered trademarks,
trademarks, and service marks would your company want to indicate here?
______________________________________________________________________________________
______________________________________________________________________________________
Do you have any trademarks or service marks? If so, please list them here and indicate which are registered trademarks
or service marks.
______________________________________________________________________________________
______________________________________________________________________________________
8. Photos, Graphics, Animations, Sound, and Video
Our contract includes a statement that you own the copyright to, or have permission from the copyright owner to use
any photos or graphics you send us.
• Clipart tends to look a bit tacky on websites. We recommend photos.
• Photos you supply either by sending the photos themselves for us to scan and return, or by sending the digitized
images on a diskette.
• Stock photos obtained from ClipArt.com and other stock photo sites.
• (You write down the photo number and inform us of your choices, and which page each photo goes on. We can
help you select the photos, but we would need to bill you for our time at our hourly rate.)
For an extra charge, we can equip your web pages with:
• Sound, either MIDI musical background or mp3 files for music or voice.
• Animated GIF images. We make animations for an extra charge.
• Shockwave Animations
• Flash Animations
• Video clips
9. Response Forms
What is the purpose of the response form on your site?
__ Guest book for visitors to record comments
__ Request for information
__ Other Purpose, please explain.
______________________________________________________________________________________
______________________________________________________________________________________
10. Web Hosting Service
We are not in the web hosting business. You should research and arrange for a web hosting service within a time frame
that will allow the site to be implemented once completed. We have used Yahoo in the past for clients, with great
results, and find the service quite economical.
11. Registering and Advertising Your Website
Advertising your Website to Web search engines that index the Web
• Giving customers a good reason to come by offering them something
• Finding industry-wide linking pages and negotiating reciprocal links to and from their webpages.
• Purchasing Web advertising
• Becoming active in several of the thousands of Internet news groups and mailing lists
• Developing a "signature" mini-ad attached to all your e-mail messages
• Including your e-mail and Web addresses on all your company's print literature, stationery, and display advertising
Information about number of visitors to your website can usually be obtained from your Internet Service Provider or
Google Analytics. We do not include page counters on our Standard Website Packages
We submit your information to Web search engines to "register" your website after final payment is received. Before
doing this we work with you to get 50 to 100 keywords and a carefully constructed 25-word sentence contain the most
important keywords.
12. Maintenance
Target Date____________________
Package prices include minor updating over the first six months of the contract. This covers minor price changes,
product changes, etc. It does not include major changes, such as changing newsletter content (which essentially
involves constructing a new webpage), which is billed at our hourly rate.
Target Date for final payment to be made and your Web Site to be advertised: _____________
13. Plan Acceptance
On behalf of my organization I approve the above plan which I have developed with D L King Design and Promotion to
construct a website, and I authorize D L King Design and Promotion to use this Website Planning Worksheet as the
basis of the project.
Signature _____________________________________ Date _________________
These are the items that will make up the package you'll be sending to us:
• Website Planning Worksheet
• Website Design Contract
• Website Content Worksheet which will define for us the:
a) Written content for your web pages (preferably on a disc or diskette formatted for Word for Windows or other
word processor. We can translate from most word processor formats with ease.)
b) Photos or graphics to be included. You may send graphics and photos which we can scan into electronic form.
Even better, send us a disc with your graphics in any popular PC format, such as GIF, JPEG, BMP, EPS, CDR, PCX,
etc.). If these are in Mac format, make sure each picture has a 3-digit extension, such as .jpg to indicate the format in
which it is given.
c) Your company logo, if any.
d) Samples of your printed materials -- brochures, letterheads, cards, booklets, etc. -- so we can see how you
present your company image.
e) Check for at least 50% of the total.
You may send your package to
Dawn King
D L King Design and Promotion:
7 Mandaville Court, Unit 2
Halifax, NS B3M 3H5
We are looking forward to receiving your materials and constructing your website!
